The presentation below by B.J. Fogg of Stanford University ranks how typos affect credibility. It also shows that over the course of the study, typos became more deleterious AND that typos scored worse that pop-up ads (boy I hate those). Two slides (24 and 31) comment directly on the negative aspects of typos.
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9/28/2015 06:35:35 pm
I love Slides 21 and 56. So many companies add complicated features to sites just because they can afford to be scammed. Some distractions to the eye both cause physical pain and draw the eye away from the real content. Picture slide shows that change pictures by suddenly "sliding" to the next one are the most commonplace issue. I've noticed the slideshow is nearly ten years old, but "don't be annoying" is rule of thumb no matter how much flashy garbage has been invented for web design. Leave a Reply. |
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